Emami, in collaboration with Activor Corp, USA, herbalists and dermatologists from India has created a unique fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men’s tough skin a firmer look. Emami Fair And Handsome World's No.1 fairness cream protects men's face from sun's UV Rays.