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| Emami signed on SRK for Fair and Handsome |
Emami has signed on Bollywood heart-throb and superstar Shahrukh Khan for endorsing their brand Emami Fair and Handsome. Emami Fair and Handsome, the world’s No.1 Fairness cream for men, is the first in its category to sign on a Bollywood star as its brand ambassador in India. |
| Corporate Press Release |
Media News:-
Emami ‘Mr. Handsome Contest’ for the first time in India. ---30th October 2007
BBC World News – Fair and handsome and Celebrities ---25th September 2007
Breaking Barrier: Shah Rukh to Endorse Emami Fairness Cream ---The Economic Times, 18th June 2007
Shah Rukh's sense of fair play ---The Telegraph, 18th June 2007
Gender Neutral: Shah Rukh to pitch for Emami fairness ---The Economic Times, 18th June 2007
Don makes a 'fair' deal...
A Fair and Handsome deal ---Business & Economy, 2nd july 2007
Metrosexuals Make marketers smile
Emami Mr. Handsome Contest in News:-
Eenadu
Hindmata
HT (Cafe)
Lokmat
Navakal
Video Link:-
King Khan - First time endorsement for a men’s fairness cream
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| Emami's Fair and Handsome cream in Nepali market |
Emami Ltd, One of the fastest growing personal and health care companies of India, has launched Fair and Handsome, a fairness cream for men, in the Nepali market on Saturday. Nima Rumba, a popular singer unveiled the product at a function. We have introduced this product, keeping in mind growing demand among men for a fairness cream, said Shreegopal Pandey, country marketing manager- SAARC countries at Emami Ltd, speaking at the launching ceremony, In a recent research conducted by the company on the consumption of fairness cream, it was found that more than 25 percent users are men. |
| Fair and Handsome launched in AP 2 months ago. |
Fair and Handsome launched,the first fairness cream for men, launched in Andhra Pradesh just 2 months ago. |
| Media campaign to break from 1st Oct, 2005 |
TV Channels: Star News, Zee News, Star Gold, Zee Cinema, Max, Sahara TV, Star One, Sony, Zee Smile, MTV, Zoom , ESPN, Discovery, Alpha Marathi Radio : Radio City and Radio Mirchi Extensive Outdoor Campaign in Bihar, Jharkhand and West Bengal Other BTL activities to start from February ,06 |
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