Face is the first thing that one looks at and hence it needs to be attractive.
Emami in collaboration with Activor Corp, USA has created a unique fairness cream for men Fair And Handsome ”Peptide complex patented in the USA" . This wonder molecule peptide works on the collagen structure of male skin and dramatically improves skin texture and enhance skin's natural tone and give it a beautiful glow. It also give pleasant after shave effect. Face the day with a natural glow.
Double Strength Peptide Complex:The wonder molecule patented in the USA effectively penetrates tougher male epidermis to regulate melanin production.
Sunguard:Revolutionary double power sunguards counter over exposure of male skin to sun and protect it from harmful UV Rays.
Anti- Bacplus :Breakthrough anti-bacterial agents actively protect skin against pollution and dark shadows caused by daiy shave, nicks and cuts.
Stress Buster :Sensational nutra complex relieves stress and fatigue signs. Remove dead cells and rejuvenate skin.
Herbocool:A unique combination of refreshingly cool herbs like Vetiver, Mint, Liquorice, make skin fair and fresh with a pleasant cooling sensation.
General practices:
Usage of fairness creams twice a day in most cases
First time … before venturing out in the morning
Second time … after office hours … meeting friends in the evening (largely among unmarried men) and before sleeping (largely among married men)