Face is the first thing that one looks at and hence it needs to be attractive.
Emami in collaboration with Activor Corp, USA has created a unique fairness cream for men Fair And Handsome "Peptide complex patented in the USA" . This wonder molecule peptide works on the collagen structure of male skin and dramatically improves skin texture and enhance skin's natural tone and give it a beautiful glow. It also give pleasant after shave effect. Face the day with a natural glow.
Double Strength Peptide Complex:The wonder molecule patented in the USA effectively penetrates tougher male epidermis to regulate melanin production.
Sunguard:Revolutionary double power sunguards counter over exposure of male skin to sun and protect it from harmful UV Rays.
Anti- Bacplus :Breakthrough anti-bacterial agents actively protect skin against pollution and dark shadows caused by daily shave, nicks and cuts.
Stress Buster :Sensational nutra complex relieves stress and fatigue signs. Remove dead cells and rejuvenate skin.
Herbocool:A unique combination of refreshingly cool herbs like Vetiver, Mint, Liquorice, make skin fair and fresh with a pleasant cooling sensation.
General practices:
Usage of fairness creams twice a day in most cases
First time..before venturing out in the morning
Second time .. after office hours .. meeting friends in the evening (largely among unmarried men) and before sleeping (largely among married men)