Why
Fair And Handsome

Men’s skin is different
from female skin. Period.

Their grooming and skin care needs are also distinct. Women seek beautiful skin whereas men aspire for well-being and healthy skin.

‘Men with healthy and radiant skin appear more confident’

– Most Women

Your face is a window to your general health. Just like you exercise regularly and have a proper diet for a healthy body, you need to have a grooming regimen for healthy and radiant skin.

Sweat, pollution, dirt and over exposure to sunlight are the main reasons why men have dull and aged looking skin. Also, men sweat much more than women, hence a grooming routine becomes even more important for men.

But, just another grooming routine won’t do. You need products that are designed specifically for the tough male skin.

Because, skin physiology shows difference between men and female skin. Experts have studied the influence of age and sex on skin thickness, collagen and density.

What the study found

Men are thick skinned

Male skin is approximately 25% thicker than that of women.

Puberty: the game changer

The differences in male and female skin become especially evident with the onset of puberty. Sebum production is significantly higher in men than in women throughout their life. Greater sebum production results in more severe and long-lasting acne in men.

Cause men sweat it

The rate of sweating in men is more than double in that of women. And, since their body hair is dense, the sweat takes longer to dry, increasing their chances of bacterial infection.

Shaving saga

Daily shaving has uncomfortable side effects on the skin. Constant abrasion of skin due to razor, alkaline shaving products and lack of regular moisturising takes away natural radiance of the skin.

More melanin

Men’s skin tends to over-produce melanin, the naturally present skin pigment responsible for colour. This leads to hyper-pigmentation of skin and formation of dark patches.


Fair And Handsome, through pioneering research by skincare experts, has developed breakthrough formulation for tough male skin. It has powerful Pro-PeptideTM and Acti-Radiant TechnologyTM that helps transform men’s tough skin and gives radiance from within^.

^ within the epidermis

EXPLORE OUR HANDSOME RANGE

INSTANT RADIANCE FACE WASH

Through pioneering research by skin care

RADIANCE CREAM FOR MEN

Through pioneering research by skin care experts

LASER 12 ADVANCED WHITENING MULTI BENEFIT CREAM

Fair and Handsome join forces

100% OIL CLEAR INSTANT RADIANCE FACE WASH

Fair And Handsome brings